New Phone Penalties

Today new penalties came in for drivers who use hand-held mobile phones whilst driving. The question is however, will these actually deter people? I don't think they will. There was a ban on using phones whilst driving (December 2003), which hasn't prevented anyone from using them. I still see many motorists on their phones, particularly those within inches of my rear bumper. So the fine is £60 and possible points on your licence?! Will that really bother anyone? People still speed despite the similar consequences. Also the chances of being caught in the act are slim, it's easy - see a police car, put the phone down.

Although hand-held phones are banned, what about hands-free kits/bluetooth? Surely the point is that it is hard to concentrate on two things at once, isn't talking to someone the distraction not the fact that one of your hands is off the wheel? And what about those people who text whilst driving, they are unlikely to be noticed by the police, yet they still cause a nuisance to other drivers.

The point I am making is that banning the use of hand-held mobile phones whilst driving is not going to prevent it happening and causing collisions/near misses - the penalty is not enough to successfully deter the majority. Who will police it? - Look at the car seat fiasco, the law says that children under a certain height should be in child seats, I've seen many not even in seatbelts crawling around the car. How many people are actually stopped and the fined for this? Nobody has taken any notice of the law and nobody is policing it!
The same will happen with this ban, as this BBC article states, over 1 million people are ignoring the 2003 ban already - how will these new penalties change this?